Today, blogs can be useful for many purposes. The first blogs were almost exclusively used as personal online journals, documenting the author's opinion on various issues i.e. politics, hobbies, etc. and life in general, though many webmasters are now using blogs to generate targeted traffic to their website, and attract potential customers. Some are even used in conjunction with advertisement programs such as Google Adsense, making the blog itself profitable.
Search engines recognize blogs as valuable websites, providing regularly updated, original content. Because of these factors, good blogs usually enjoy a higher ranking than other sites with static content.
Fortunately, obtaining a blog is very simple: anyone can do it. There are many blog-publishing sites to choose from, the two major ones being Wordpress and Blogger. It is worth noting that Google now owns Blogger, and therefore its pages are indexed very quickly.
Creating and a search engine-friendly blog is very easy. When it comes to SEO, blogs are very similar to normal web pages. You must choose an interesting title that engages your blog's visitors. It should also contain some of your strongest keywords. Another good idea is using heading tags, and including keywords in them as the search engine spiders will recognize these tags and assign a higher importance to the text between them; (the same rule applies to bold text, and links).
Remember also to submit to directories, and ask for links from sites that have a similar theme as your blog to increase your backlinks. Also submit to social bookmarking sites to increase your traffic.
Now you have optimised your blog structure, you must blog frequently. The posts need not be very long, but it is very important that the blog is updated regularly with relevant information. The search engine spiders will crawl your blog more if the content is changed often, and all of this will result in a higher page rank on search engines. You should keep archives of all your blogging activity, as someone searching for a topic mentioned in one of your posts may "stumble" across your blog.
Try to keep your blog interesting, maximising the number of posts will not always have a positive effect if these posts are superfluous. A well-written blog will make your visitors want to come back again will build a familiarity between you and your potential clients. What's more, the hits these return visitors create will improve your page rank, attracting even more visitors to your blog. Try to maintain a good keyword density, without repeating yourself too much, as this will all help to be ranked higher in search engines.
Then, all you have to do is link your blog to your site, and you should get lots of organic traffic.
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